What is a link insertion?

A link insertion, also called a niche edit or curated link, is a contextual link added into an article that already exists on a publication. Because the host page is already indexed, already aged and already receiving traffic, the link often starts passing signals faster than one placed in a brand new article.

Are link insertions better than guest posts?

Neither is universally better. Insertions win when a page is already ranking and needs equity, because the host article has history. Guest posts win when a page is new and needs topical context built around it, because a full article can establish relevance an inserted sentence cannot.

How much does a link insertion cost?

Inkd link insertions start at £65 per placement, which is roughly a third less than a full guest post because there is no article to write. Bulk and campaign pricing reduces it further.

How quickly do link insertions go live?

Usually within 48 hours, because there is no writing or approval cycle for a full article. You approve the host page and the sentence the link sits in, and we publish.

Home/Link Insertions

Link Insertions · Niche Edits

Skip the article. Buy the age.

A brand new post starts from zero — no age, no traffic, no crawl history. A link insertion puts you inside an article that's already indexed, already been crawled a hundred times and already ranks for something. That's why it often moves faster, and costs less.

Request Host Pages → See the Network

What it is

Also called niche edits, curated links, or "the good ones".

We find a relevant, already-published article on one of our 38 titles, and add your link into it — naturally, in a sentence that earns its place. You see the host URL and the exact sentence before anything changes.

Because we own the publications, there's no outreach, no "the webmaster wants £400", and no waiting three weeks for someone to reply to an email. We're the webmaster.

Aged host page Already indexed Contextual dofollow Host URL shown up front Live in 48h Permanent

"A link on a page Google already trusts beats a link on a page Google has never seen. That's the whole argument." — Inkd Editorial

Insertion vs guest post

Which one you actually need.

We'll tell you honestly, because getting this wrong wastes your budget and makes us look bad six weeks later.

→

Choose an insertion when…

Your target page already ranks somewhere between position 6 and 25. It has relevance; it needs equity. An aged host page delivers that faster and for a third less money.

✎

Choose a guest post when…

The page is new, or Google clearly doesn't understand what it's about. A full article builds the topical context a single inserted sentence can't. Guest posts →

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Choose both when…

You're running a real campaign. Most work we do is a mix: guest posts to establish relevance, insertions to push the pages that respond. Packages →

How it runs

Four steps, usually inside two days.

Send the target

Your URL, your preferred anchor, and the topic. That's all we need to start looking.

We shortlist hosts

We come back with candidate host articles from the network — real URLs, so you can read them before deciding.

You approve the sentence

We write the sentence the link will live in and show it to you in context. Change it if you want.

Live

Published and permanent. You get the live URL and the anchor for your records.

Pricing

From £65, and cheaper in volume.

Single Insertion

£65

per link

One contextual dofollow link
Aged, indexed host article
Host URL approved by you
Live within 48 hours

Order One →

Best value

Five Pack

£275

£55 per link

Five insertions across the network
Anchor distribution planned
Mixed verticals where relevant
Spread over 2–4 weeks

Order Five →

Ten Pack

£495

£49.50 per link

Ten insertions, drip-scheduled
Multi-page target strategy
Full anchor plan included
Agency / white-label friendly

Order Ten →

All prices exclude VAT. See everything on the pricing page.

FAQ

Straight answers on niche edits.

What exactly is a link insertion?

A contextual link added into an article that already exists on a publication — also called a niche edit or a curated link. The host page is already indexed, already aged and already getting crawled, so the link tends to start passing signals sooner than one in a brand new post.

Are insertions better than guest posts?

Neither wins universally. Insertions win when a page already ranks and just needs equity. Guest posts win when a page is new and needs topical context building around it. Most real campaigns use both.

Do I get to see the host page first?

Yes — always. We shortlist candidate host articles and send you the live URLs. You read them, pick one, approve the sentence. Anyone who won't show you the host page before payment is hiding something.

How old are the host articles?

It varies by title and topic. We prioritise pages with genuine crawl history and existing rankings over simply "old" pages — an aged article nobody's ever visited isn't worth much more than a new one.

Will the link be removed later?

No. We own the sites, so there's no third party to change their mind, and no renewal fee. Permanent means permanent.

Can I drip them out over time?

Yes, and for most campaigns we'd recommend it. Ten links landing on the same day is a pattern; ten links over six weeks isn't. Packs are scheduled by default.

Ready when you are

Stop chasing journalists.
Start getting published.

Tell us what you're launching, what you sell, or which page needs the link. We'll come back with a placement plan within one working day.

Get a Placement Plan →