Product or service launch
A co-ordinated set of pieces across relevant verticals, timed to land together. Enough coverage that someone researching you finds several independent-looking sources, not one press release.
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Digital PR · UKDigital PR where the deliverable is the published article.
The traditional agency sells you activity: releases written, journalists contacted, follow-ups sent. Coverage is the hoped-for side effect. We've inverted it — because we own 38 UK publications, the article is the deliverable, and the report is a list of live URLs.
When it's the right call
Five briefs digital PR is built for.
Funding or milestone
Raised, acquired, hit a number, hit an anniversary. These stories have a short window and a long search tail — publish them properly and they keep working for years.
Market entry
Moving into a new sector or region where nobody knows you. Coverage across that vertical's titles builds the recognition that makes every other channel cheaper.
Founder positioning
Recurring commentary and profile pieces that make one person the recognised voice in a niche. Compounds slowly, then all at once.
Reputation management
Something unhelpful ranking for your brand name? Sustained editorial from authority sources is the foundation of pushing it down. Slow, quiet, effective.
Always-on programmes
A steady monthly cadence beats occasional bursts for both recall and search. Most of our retained work is exactly this.
Digital PR vs link building
Related, but not the same job.
Link building is a scalpel. It targets a named page with a planned anchor to move a named keyword. Success is a rankings chart.
Digital PR is a spotlight. It targets the brand, and the links come as a by-product. Success is people knowing who you are — which shows up as branded search volume, better conversion on every other channel, and rankings that get easier to hold.
Most growing businesses need both, in different proportions at different stages. If someone sells you one and calls it the other, that's worth noticing.
"Nobody ever got a promotion for a report full of emails sent. Send the live URLs." — Inkd
How a campaign runs
Brief to final placement, typically 3–6 weeks.
01
Angle
We find the version of your story that's genuinely publishable — which is rarely the version in the internal announcement.
02
Title plan
Which publications, which order, which dates. You see the full list and sign it off before anything's written.
03
Write & approve
Each piece written to its title's voice — not one release copy-pasted six times. You approve every draft.
04
Publish & report
Staggered publication so it reads like coverage, not a co-ordinated dump. Report is live URLs, anchors, dates.
On measurement: we report live URLs, referring domains gained, branded search volume before and after, referral traffic from host articles, and target keyword movement. We don't report impressions or "advertising value equivalency", because neither means anything.
Pricing
Quoted per brief, but here's the shape.
Launch Pack
£395
5 published pieces
- One angle, five titles
- Staggered over 2–3 weeks
- Each written to its title
- Live URL report
Most campaigns
Campaign
£795
10 published pieces
- Multiple angles, multiple verticals
- Staggered over 4–6 weeks
- Founder commentary included
- Before/after brand search report
Always-On
POA
rolling monthly
- Sustained monthly cadence
- Quarterly strategy review
- Agency & white-label rates
- Priority scheduling
All prices exclude VAT. Everything's on the pricing page.
FAQ
Digital PR, answered straight.
What actually is digital PR?
Earning coverage on online publications specifically for its search and brand effects rather than print circulation. A working campaign produces published articles, editorial links, brand mentions, and a measurable lift in branded search.
How is it different from link building?
Link building targets a page with an anchor to move a keyword. Digital PR targets the brand and picks up links along the way. Scalpel versus spotlight — most businesses need both, and the ratio changes as you grow.
How do you measure it?
Live URLs, referring domains gained, branded search before and after, referral traffic, and target keyword movement. If an agency's report leads with impressions or AVE, ask them what either number is for.
How long does a campaign take?
Three to six weeks from brief to final placement for a launch. Always-on programmes run monthly, because consistency beats bursts for both recall and search.
Do you pitch external publications too?
Our model is built on the titles we own — that's what lets us guarantee publication. If a brief genuinely needs national tier-one coverage, we'll say so, and we'd rather tell you than take the money for something we can't deliver.
Do you work with agencies?
Yes, a good share of our volume is white-label behind UK agencies. Ask about agency rates and reporting that carries your branding.
Ready when you are
Stop chasing journalists.
Stop chasing journalists.
Start getting published.
Tell us what you're launching, what you sell, or which page needs the link. We'll come back with a placement plan within one working day.
Get a Placement Plan →