About Inkd

We built the network we wished existed.

Inkd started because the PR industry has spent twenty years selling the same broken model — press releases sent to dead inboxes, "outreach" to journalists who never reply, and link packages dressed up to look editorial. We thought it was easier to just own the publications ourselves. Digital-only. Indexed. Always live, always live-linkable.

The story

From SEO frustration to UK digital publishing network.

After years of running marketing campaigns where the bottleneck was always the same — getting brands featured on relevant, authoritative UK sites — we stopped trying to convince other people's editors. We started building publications of our own.

One title became three. Three became ten. Today the network sits at 30+ UK editorial publications, spanning motoring, business, lifestyle, tech, music, sport, fashion and local news. Each one has its own voice, its own readers and its own editorial standards — and each one can be a launchpad for the brands we work with.

"We don't pitch journalists. We are the journalists. That's why our placements actually happen." — Inkd
What we believe

Three principles that run every placement.

1

Relevance over volume

One relevant placement beats ten irrelevant ones. We'd rather match you to three perfect titles than spam thirty. Google rewards topical authority, not link count.

2

Editorial over advertorial

Articles get written to inform readers, not to sell. The link is a side effect of useful content. Readers click. Google indexes. Rankings rise. In that order.

3

Transparent over theatrical

No "domain rating tier" pricing games. No mystery turnaround times. No "the editor changed their mind" excuses. You see the publication list. You agree the anchor. We publish.

Read some of our work.

The best way to understand what Inkd publishes is to read what Inkd publishes. Pick a few titles from the network and see for yourself.

Browse the Network →